Professor Ying-yi Hong

Ying-yi HongProfessor Ying-yi Hong is Choh-Ming Li Professor of Marketing at The Chinese University of Hong Kong (CUHK). Before joining CUHK Business School, Prof. Hong taught at Nanyang Technological University, University of Illinois at Urbana-Champaign, and Hong Kong University of Science and Technology.

A native of Hong Kong, Prof. Hong received her Bachelor of Social Science degree at CUHK, and Ph.D. from Columbia University. Her research focuses on culture and cognition, multicultural identity and intergroup relations. She has published over 120 journal articles and book chapters and her work has been extensively cited in psychology, education, management, marketing, and global studies. She has received several awards for her pioneering work, including the Otto Klineberg Intercultural and International Relations Award in 2001, the International Society for Self and Identity Outstanding Early Career Award in 2004 and the Nanyang Award for Research Excellence in 2013. Her book The Oxford Handbook of Multicultural Identity has won the 2015 Ursula Gielen Global Psychology Book Award.

For eight years, she has collaborated with the Chinese Academy of Social Sciences to offer voluntary research development training to Chinese social scientists across Mainland China. More information about Prof Hong’s research and publications can be obtained from

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